Developing the private label market, the 2024 European (Netherlands) International Private Label Exhibition will open tomorrow!

PLMA'S World of Private Label 2024 will be held at Amsterdam RAI International Exhibition Center from May 28th to 29th. Huiyuan Group organized more than 20 domestic industry enterprise representatives to participate in this exhibition, covering food and beverage, household daily necessities, baby products, pet products and other products. The exhibition covers private label and supermarket exhibitions, international OEM trade exhibitions, and brings together retailers, wholesalers and other private label professionals with manufacturers, which is conducive to the supply and demand and platform parties to understand new product information, build production and sales networks, and exchange ideas on brand building and development.

Introduction to the exhibition

Exhibition industry: Food and non-food (supermarket products)

Organizer: Private Label Manufacturers Association (PLMA)

Exhibition location: RAI Exhibition Center, Amsterdam, Netherlands

Exhibition scale: Net exhibition area: 32,000 m2;

Exhibition cycle: once a year

PLMA'S World of Private Label, the European (Netherlands) International Private Label Exhibition, is hosted by the Private Label Manufacturers Association (PLMA) and held in Amsterdam, the Netherlands every May. The exhibition began in 1986 and is the largest, most effective and most attended international private label exhibition in the world. It occupies 14 exhibition halls of the Amsterdam RAI Exhibition Center and is divided into food and non-food areas.

Private label (OEM) refers to the collection, organization and analysis of consumer demand characteristics for certain commodities by retail enterprises, and the establishment of their own production bases or the selection of suitable production enterprises for processing and production. Retail enterprises use their own trademarks to register the new products and sell them at various sales outlets of the enterprise. Private label products emerged in developed Western countries and are now becoming more and more popular in the world, especially in Europe and North America.

The exhibition attracts more than 3,000 exhibitors from more than 60 countries every year. Exhibitors negotiate with large supermarkets and department stores from more than 90 countries in the world, such as Carrefour, Auchan, Leclerc in France, Tesco in the UK (accounting for 12% of the total retail sales in the UK), Coop, the largest supermarket group in Switzerland, Wal-mart in the United States, METRO, EDEKA, ALDI, REWE, LIDL chain stores in Germany, SPAR in Austria, KONZUM in Croatia, A.S. Watson in Hong Kong, NETTO in Denmark, MAKRO and AHOLD in the Netherlands with 1.3 million chain stores in Asia and South America, and other retailers and wholesalers, which will create good opportunities for international suppliers and private label manufacturers to enter the European market and retail stores.

Exhibition range

Products and product packaging suitable for supermarkets that can be directly sold in supermarkets, department stores, chain stores, and discount stores. Products intended to be produced and supplied as OEM for large European supermarkets. Specifically including:

Food: cereals, cakes, beverages, frozen and refrigerated foods, fresh foods, salty fast foods, nuts, candies and biscuits, desserts and puddings, jams, bread spreads and condiments, and storable foods;

Clothing and accessories: shoes, knitted clothing, bathrobes, scarves, towels, shawls and other home textile products;

Home appliances and handicrafts: household appliances, handicrafts, craft weaving products, etc.;

Health and beauty: baby care, adult hygiene products, pharmaceutical vitamins, hair care products, skin care products, cosmetics;

Pet products: pet food and supplies;

Entertainment and leisure: fitness equipment, games, toys, etc.;

Daily necessities: tableware, laundry detergent, pesticides, plastic products, etc.;

Office supplies and packaging products: various office supplies, various commodity packaging products, etc.

Previous data

More than 16,430 buyers registered to attend the 2023 event, and 1,200 companies from 126 countries registered to visit. The top 20 registered visitors are from the Netherlands, Germany, the United Kingdom, Belgium, Italy, France, Spain, Poland, Denmark, Sweden, Turkey, Switzerland, Austria, Israel, the United States, the Czech Republic, Finland, Portugal, Greece, and Ireland.

There are 2,658 exhibitors from 72 countries (an increase of 153 companies compared to 2022), including 8 food exhibition halls with 1,927 food and beverage exhibitors. 5 non-food exhibition halls with 731 exhibitors covering health and beauty, household goods, home furnishings and DIY products. The top 20 exhibitors are from: Italy, Germany, Spain, the Netherlands, Belgium, Turkey, France, Poland, China, Greece, Denmark, Austria, Serbia, the United Kingdom, Lithuania, the Czech Republic, Hungary, Portugal, Bulgaria, Switzerland.

Huiyuan Group has first-level agency qualification

2011-2023 11 consecutive exhibitions

Entering Europe to develop its own brand market

Huiyuan and PLMA

Both are your best choices!

For more exhibition information, please consult!

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