The 2024 Fisheries Week and Fisheries Expo concluded successfully! Innovative methods attracted a large number of orders on site, and the contract value of projects reached 22.091 billion yuan.

2024 Straits (Fuzhou) Fisheries Week·China (Fuzhou) International Fisheries Expo was successfully held at the Straits International Convention and Exhibition Center in Fuzhou from May 31 to June 2, 2024.

According to statistics, there are 15 marine fishery projects in this year's Fisheries Week·Fishery Expo, with a total contract value of 22.091 billion yuan; marine science and technology "unveiling the list and taking charge" technology projects signed, a total of 19 technology projects were approved, 12 on-site contracts were signed, and the total investment was 19.5 million yuan. The on-site retail sales of the Fisheries Expo were 260 million yuan, and the economic and trade matching amount was 1.189 billion yuan; there were 25,126 professional buyers on site. This Fisheries Week·Fishery Expo covers an area of nearly 50,000 square meters, 1,950 booths, and 165,000 visitors.

This Fishery Expo has eight exhibition areas, including the international exhibition area, the aquatic pre-prepared food exhibition area, the offshore fishery pure natural product exhibition area, the regional characteristic fishery brand exhibition area, the aquatic product processing exhibition area, and the packaging and processing equipment exhibition area. It has attracted nearly 500 enterprises from 51 industrial belts in China and 30 countries and regions around the world, including Ecuador, the United States, Indonesia, Vietnam, Thailand, South Korea, Russia, Pakistan, Canada, Norway, etc., and 48% of them are from outside the province and international exhibitors.

Innovate the form of business docking

Help enterprises achieve "explosive orders" on site

This year's Fishery Expo paid great attention to the timeliness of trade docking, and innovatively held a new retail channel procurement docking conference, inviting more than 50 new retail channel merchants with annual sales of more than 50 million and top 3 in each province across the country, including Youjingyoutian, Zhihuazhiguo, Haitun Life, Hui Life, Xiaoxu Home, Loulan Group Buying, Pengpengtuan, Liuxiaomin, Jiaogepengyou, and Quantum Food, to attend the conference. 230 companies including Minyuhui, Huangwen, Haiwenming, Haiwang Food, Mintong Wanhai, Bolan Food, Hongsheng, Maiyu, and Haiwenming participated in the docking, involving large yellow croaker series, abalone, surimi products, sea cucumbers, Buddha Jumps Over the Wall, Sanmen Blue Crab, South American White Prawn, Abalone and other special aquatic products. A 1V1 negotiation table was set up at the exhibition site, and large channel merchants and exhibitors of the Fishery Expo directly achieved face-to-face business talks, which greatly accelerated and increased the efficiency of trade. According to statistics, 121 companies reached cooperation intentions through the on-site new retail conference, and will further connect to complete the category listing and sales.

In addition, the Fishery Expo also held various aquatic product matchmaking meetings, such as the Honduras Aquatic Product Promotion Conference, Ningde and Yantai Aquatic Product Special Purchasing Matchmaking Meetings, etc., a total of 13 meetings, including the 2024 Frozen Food Innovation and Development Conference and Supply and Demand Matchmaking Meeting, which signed a contract of 140 million yuan on the spot.

Internationalization promotion

Honduras, the guest of honor, made its debut

On the first anniversary of the establishment of diplomatic relations between China and Honduras, the Fuzhou Fishery Expo set up the guest of honor, the Honduras National Pavilion, to showcase the special Honduran shrimp, and the ambassador to China also visited the scene. The atmosphere of on-site business matching was very lively. At present, preliminary cooperation intentions have been reached with more than 50 importers/traders, and some importers will also visit Honduras for on-site inspections. Honduran Foreign Minister Reina even published an article praising the China Fuzhou Fishery Expo.

In addition, in terms of internationalization, the Fishery Expo also invited international buyers from Russia, South Korea, Thailand, Turkey, Vietnam, Indonesia and other countries and regions to meet on-site, and professional merchants from 14 provinces including Shanghai, Tianjin, Zhejiang, Guangdong, Sichuan, Shandong, Fujian and other provinces gathered together.

High-level conferences and forums held

Focus on new quality productivity

During the Fisheries Week, the Marine Economy and Fisheries Development Forum was held. The theme of ASEAN and China, Japan and South Korea Seaweed Cooperation was held. Representatives from multiple countries and experts and scholars discussed the development of regional seaweed industry. The theme of Fujian-Taiwan Fisheries Integration Development injected new impetus into the development of Fujian-Taiwan Fisheries Integration. The theme of New Quality Productivity Promotes High-quality Development of Marine Economy - Smart Ocean Promotes High-quality Development of Marine Economy discussed how to build a new smart ocean industry system. The theme of New Quality Productivity Promotes High-quality Development of Marine Economy - Technological Innovation and Surimi Industry Development analyzed the development trend of national marine food industry and promoted the high-quality development of marine food industry. The Fishery Expo targeted the aquatic pre-prepared food industry, which has attracted much attention in recent years. The exhibition held the 2024 Third China Aquatic Pre-prepared Food Industry Summit Forum and Aquatic Pre-prepared Food Processing and Equipment Forum to discuss the current situation and future of China's aquatic pre-prepared food.

Open up tens of millions of e-commerce channels

Top Internet celebrities gather at the Fishery Expo

This year's Fuzhou Fishery Expo and Douyin e-commerce set up a Douyin e-commerce zone on site and launched the "Hundreds of Millions of Star Factory Creation Plan" to find development opportunities for exhibitors at the Fishery Expo in the Douyin e-commerce channel. After on-site recruitment during the exhibition period, 36 exhibitors at the Fishery Expo passed the preliminary selection and successfully connected the enterprises with e-commerce resources to achieve channel expansion.

The Fishery Expo site realized the joint sales of Internet celebrities: Seafood Boss Lady, Longao Seafood Vivi, Minhou Shangjiedi and other top influencers. Among them, the Seafood Boss Lady achieved a sales volume of over 1 million within 2 hours of the first day of broadcasting. Fujian seafood brand merchants started broadcasting and selling goods at the Fishery Expo site, landing on the Douyin seafood and aquatic products sales list top 1! Diedao Haige, Xiaowenge, Congge Congsao Seafood, Seafood Brother and other influencers linked the audience fans, and the popularity was high. The investment promotion teams of Sanzhiyang, Shangqing Jiege-Guandian Team, Chanxuan, Yiboxing and other institutions selected products on site to help Fujian seafood fishery.

This Fishery Expo focused on innovation and efficiency improvement in trade docking. The exhibitors on site gave enthusiastic feedback and were full of expectations for the next exhibition. In the future, we will sincerely invite more industry insiders from all over the world to participate and further improve the professionalization, internationalization, marketization and branding level of the Fishery Expo.

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