Discover the new highlights of Glee 2024

As one of the most influential and well-known professional trade platforms for flowers and gardening in the world, the 50th Glee & Source Garden UK International Gardening, Outdoor and Pet Products Expo will be held from September 10th to 12th in 2024.

Every year, the Glee exhibition displays thousands of products in 10 different exhibition areas, attracting influential audiences from garden centers, chain stores, independent retailers and online retailers. Whether you want to maintain existing relationships or establish new business relationships, Glee provides you with a unique platform for face-to-face communication and networking with the entire industry.

2023Glee & Source Garden leads the trend

Glee is jointly organized by the British Garden and Outdoor Leisure Association, the British Hardware Federation and the Housewares Manufacturing Products Association. It is held annually to bring together suppliers and retailers of all sizes to establish and cultivate connections. The 2023 Glee & Source Garden was held as scheduled, attracting professionals, business representatives and enthusiasts from all over the world to visit and communicate.

More than 400 exhibitors; 91 of them are from China; more than 5,000 visitors; from 51 countries; 75% of visitors plan to place orders; exhibition area is 30,000+ square meters

2024 New Green Heart Injection

In 2024, Glee UK International Gardening, Outdoor and Pet Products Expo will celebrate its 50th anniversary, and the Green Heart exhibition area dedicated to displaying plants will return to Glee this year with a new look - Green Heart is Glee's plant center, located at 10 NEC Birmingham Next to the busy and heavily trafficked Fire Grill and Chill outdoor exhibition area in Hall 1, this year this key exhibition area will be located in the main lobby to create a more vibrant and colorful space.

Join Glee

Expand your network: reach thousands of European buyers who are looking for new products;

Increase exposure: Benefit from extensive exposure opportunities to put your business in the spotlight;

Showcase innovation: Highlight your new products in our new product showcase;

Get insights: From technology to eco-friendly alternatives, you can explore new trends in the horticulture field at Glee, gain market insights, stay on top of the game, and gain valuable insights into new trends, consumer preferences, and market dynamics that are shaping the future of horticulture. From sustainable practices to urban gardening solutions, Glee provides a glimpse into the trends that will define the industry in the coming months and years;

Cultivate your network: Build and strengthen industry relationships through networking opportunities, make meaningful connections with new and existing customers, and cultivate partnerships that drive mutual success and growth. Whether you are looking for a new product line, negotiating a deal, or simply building rapport, Glee provides a platform to nurture your business relationships and lay the foundation for future collaborations;

Tailored sponsorship opportunities: drive awareness with flexible sponsorship options tailored to your needs;

Effective marketing: achieve higher returns compared to other marketing channels.

Every year, the show attracts a wide range of buyers and visitors from chain stores and independent garden centers, high street stores and department stores, DIY and pet retailers, online retailers, builders, supermarkets and more, making it easy to close deals.

Return to the 2024 Glee Show

Welcome the following companies to join

2024 Glee Buyer of the Year

Welcome

Blue Diamond, Tesco and Amazon 

General Buyers

Jollyes, Pet Concept and Bradlands

and other pet buyers

BBQ Land, Homebase and Tesco

and other outdoor products buyers

In order to recognize individuals and organizations that have made outstanding contributions to the garden and horticulture industry, Glee holds many industry awards every year and holds annual award celebrations on a special stage at the exhibition site, such as New Product Awards, Buyers Power List, Talent Store and Green Heart. All award winners are the best in the industry and deserve the industry recognition brought by these awards.

New Product Awards: A total of 17 new garden and pet products were shortlisted in 2023. The product team was present to demonstrate and introduce the products in detail to the judges. This year's shortlisted product categories include wild bird care and wildlife products, pet supplies, tools and machinery, garden decorations, sustainability award products, etc.

Buyers Power List is a highly regarded award of the show, closely related to market activity, and an award that buyers and procurement teams try to win after the end of the annual transaction. The list began voting in early summer, and last year's event attracted more nominations than ever before, as suppliers and the market wanted to recognize the extraordinary efforts made by these retail professionals.

Talent Store "Inspiration Store": Visual merchandising is an important part of the retail experience, responsible for attracting customers and enabling them to make purchasing decisions. Talent Store works with the British Garden Center Association to In order to encourage and develop the characteristics of garden centers and retail visual merchandise, a campaign targeting garden visual marketing was launched. Participating teams can use pop-up stores and different designs to highlight the characteristics of indoor plants, outdoor plants and other products.

This year is the 50th anniversary of Glee & Source Garden

The exhibition will be held from September 10th to 12th

Held at the NEC Birmingham International Exhibition Centre, UK

Invite you to witness the grand event of the British horticultural industry

For more exhibition information, please consult

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