Focusing on innovation and quality, Chinese brand products shine in Central and Eastern Europe

With the strong support of relevant government agencies such as the Chinese Embassy in the Republic of Hungary, the Hungarian Investment and Trade Development Agency, and the Hungarian-Chinese Economic Chamber of Commerce, the 2024 China Brand Products (Central and Eastern Europe) Exhibition opened at the Hungarian International Exhibition Center from June 13th to 15th. Huiyuan Group organized 18 domestic enterprise representatives to participate in the exhibition to deepen practical economic and trade cooperation with Central and Eastern European countries.

Exhibition Introduction

Exhibition Name: 2024 China Brand Fair (central and Eastern Europe)

Exhibition time: June 13-15, 2024

Exhibition hall name: Hungarian International Exhibition Center 

【Exhibit range】Six major categories: electromechanical products, hardware and building materials, new energy, light industrial products, textiles and clothing, and agricultural products.

This exhibition will have more than 270 Chinese companies from 10 provinces and cities including Fujian, Shandong, Shanxi, Liaoning, Zhejiang, Gansu, Jiangxi, Jilin, Anhui, and Ningbo, with a total exhibition area of 10,000 square meters. It is expected that more than 8,000 merchants from Hungary, Bosnia and Herzegovina, Romania, Slovakia, Slovenia, Serbia, Croatia and other Central and Eastern European countries will attend.

The exhibits cover six categories: electromechanical products, hardware and building materials, new energy, light industrial products, textiles and clothing, and agricultural products. Among them, electromechanical products such as mechanical equipment, electrical equipment and parts that fit the local market and China-Hungary trade hotspots account for 50%. Compared with previous exhibitions, the industry coverage is wider, there are more exhibitors, and the exhibition area is further expanded.

Exhibition Support Services

[Before the exhibition] Promotion will be carried out by setting up billboards in important places in Budapest, such as professional and comprehensive large-scale exhibitions in Central and Eastern Europe and the European Union, airport highway sections, and areas around the International Convention and Exhibition Center. Relying on the cooperation chambers of commerce in Central and Eastern Europe and through various online social platforms, we will widely invite merchants in Central and Eastern Europe, and send electronic invitations to member companies in the self-built industry buyer database.

[Exhibition period] The exhibition site will hold a number of official talks, special talks, promotion meetings, meet-and-greets, etc. with the cooperation chambers of commerce in Hungary and Central and Eastern Europe.

[After the exhibition] We will use our own commodity trading and exhibition center and the China-Europe trains, sea-rail transport, air freight, airlines and overseas warehouses we operate to cooperate with enterprises to continue brand promotion in Hungary and Central and Eastern Europe. At the same time, we will provide professional sales agents, international first-leg logistics, customs business, overseas warehousing, distribution and delivery and other trade and logistics services.

Hungarian Market Analysis

Hungary has obvious location advantages. It is located at the geometric center of Europe and is known as the "crossroads" connecting the East and the West. With the capital Budapest as the center, the 1,000-kilometer area can radiate nearly 500 million people in Europe, and the market radiation capacity is very considerable.

China's trade with Central and Eastern European countries has grown by an average of 8.1% per year, and China's imports from Central and Eastern European countries have grown by an average of 9.2% per year. In the first quarter of 2023, China's direct investment in all industries in Central and Eastern European countries increased by 148% year-on-year. In 2023, the bilateral trade volume between the two countries exceeded US$13 billion. China has become Hungary's largest trading partner outside Europe. The investment cooperation between the two countries has yielded fruitful results and is full of vitality.

Hungary is a member of the European Union and a signatory to the Schengen Agreement, which means that goods or people entering Hungary will enter the EU single market or other 26 EU member states. Since joining the EU, various new wholesale centers have been specially built for economic and trade exchanges with China and Asia. Among them, the Asia Center, with an investment of US$200 million, is an important logistics center for Asian and Chinese products in Central Europe. In addition to the Asia Center, Budapest has also established the China Mall (also known as the "Hungarian Chinese Brand Product Trade Center"), which also serves Chinese investment and wholesale distribution. Hungary's position as the main distribution center for Chinese goods in Central and Eastern Europe has been basically established. At the same time, Hungary is China's largest investment destination in Central and Eastern Europe, and China is also Hungary's largest trading partner outside Europe.

Previous exhibition data

The 2023 exhibition attracted more than 230 Chinese companies to participate, with a total exhibition area of 7,000 square meters. The exhibits covered industries such as electromechanical, light industry, textiles, chemicals and service trade. Among them, photovoltaic power generation products, energy storage batteries, optical polymer materials and other new energy and new material products exhibited by many exhibitors have become the highlights of this exhibition.

After the exhibition, exhibitors can use the brand display center of the China-Europe Trade and Logistics Cooperation Park, the organizer of the exhibition, the independently operated China-Europe train, sea-rail transport, air freight, overseas warehouses, etc., to continue to carry out sales, international logistics, overseas warehousing, distribution and delivery and other services in Hungary and Central and Eastern Europe.

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