The year 2025 marks the 10th anniversary of the establishment of China's cross-border e-commerce Comprehensive pilot zones and the beginning of a new era of cross-border e-commerce 2.0. On February 18th, the China Cross-border E-commerce Fair, which is honored as "China's No. 1 Cross-border E-commerce Exhibition", held a media briefing in Fuzhou, officially announcing that the 5th China Cross-border E-commerce Fair, with multiple innovative upgrades, will be held as scheduled at the Strait International Convention and Exhibition Center in Fuzhou from March 18th to 20th. This exhibition is hosted by the Fujian Import and Export Chamber of Commerce and the Foreign Trade Development Bureau of the Ministry of Commerce, and organized by Fujian Huiyuan International Exhibition Co., LTD., Fujian Huiyuan Culture Development Group Co., Ltd. and Fujian Miduoduo Network Technology Co., LTD.
Representatives from the Foreign Trade Development Bureau of the Ministry of Commerce, the Department of Commerce of Fujian Province, the Department of Commerce of Fuzhou City, the Management Committee of Fuzhou Area of Fujian Free Trade Zone, industry associations such as the Fujian E-commerce Promotion Association, relevant universities and enterprises specializing in cross-border e-commerce, as well as numerous mainstream media, attended this media briefing together with the organizing committee of the 5th China Cross-border Trade Fair.
Expand the scale by 20%
Global cross-border platforms gather together
"Linking the entire cross-border river basin and jointly building a new e-commerce ecosystem", as a national-level international professional exhibition, it features a high level of organization, a large scale of exhibition organization, a wide range of exhibition categories, extensive procurement invitations, and comprehensive industrial elements. The 5th China Cross-border E-commerce Fair has been included in the "Yue MAO Guo Guo" event directory of Guangdong Province in 2025, the first batch of business exhibitions directory of Zhejiang Province in 2025, the recommended domestic exhibitions directory of Jiangsu Province's trade promotion plan in 2025, and the guidance directory of international exhibitions at Home and abroad in Anhui Province in 2025. The scale has expanded by 20% compared with the previous session, and the area has reached 60,000 square meters. Gather around the world's popular cross-border e-commerce platforms, including Amazon, Walmart, eBay, Alibaba International Station, SHEIN, TikTok Shop, TEMU, Xiaohongshu, 1688, Shopee, Lazada, Merlot, etc. Leading service providers such as logistics company Fanding International, payment company Alibaba.com Pay, Wanlihui, and cross-border e-commerce training and information service provider Youle Chuhai jointly attended.
High-level meeting
"Empowering the Digital Silk Road"
The 2025 South-South Cooperation Conference on Promoting Cross-border E-commerce Development, hosted by the Fujian Chamber of Commerce for Import and Export of Mechanical and Electrical Science and Technology Products, will be held. In addition, it will jointly hold the 2025 National Comprehensive Pilot Zone Exchange Symposium and the 2025 Third National Cross-border E-commerce Industry Association Exchange Conference with the Foreign Trade Development Bureau of the Ministry of Commerce, jointly "empowering the Digital Silk Road".
Suppliers account for 80%
The original intention of the exhibition remains unchanged
The 5th China Cross-border E-commerce Fair continues to adhere to its original aspiration of "establishing a cross-border e-commerce full ecosystem exhibition with suppliers as the main exhibitors", upholds the red line of 80% of supplier enterprises, and adheres to the strategy of "market development-oriented and transactire-focused". These consistent practices have received more recognition in the preparation of this year's fair. Up to now, over 1,800 supply chain and service enterprises from 28 provinces, municipalities, autonomous regions and special administrative regions across the country, as well as overseas enterprises from the United States, France, Poland and other countries, have participated in the exhibition. This further highlights the national and even international influence of the exhibition, as well as its status as an important platform for domestic products to go global.
Introduce the new concept of "data-driven exhibitions"
Create 365-day supply and demand connection and AI intelligent product selection
Digital platform
It pioneers the "digital identity + intelligent recommendation + real-time negotiation" model, synchronizing exhibitor enterprise information and product libraries in the cloud, achieving exhibitor data tagging, supporting buyers to initiate precise matching requests online, and the online mini-program rolls to match the supply and demand of best-selling products throughout the year, ensuring uninterrupted supply and demand matching 365 days a year, helping exhibitors quickly connect with global buyers.
Aggregating the vast amount of data owned by the Cross-border Trade Fair, as well as trillions of consumption data from global platforms such as Google, TikTok, and Amazon, it releases daily hot product heat maps, customizes a dual engine of "competitive product disassembly + demand forecasting" for factories, and guides product development to precisely meet the needs of overseas users.
We pioneered the "Exhibition Area Category Data Traffic Diversion Board", generating competitive product comparison data, user pain points and optimization plans for TikTok and Amazon platforms based on exhibitors' exhibits. These data are directly transformed into data traffic diversion boards for over ten category exhibition areas on the exhibition site, "letting data drive merchants around".
In addition, the exhibition has specially invited the well-known industry data service provider, Seller Spirit, to jointly set up a cross-border e-commerce trend bestseller prediction zone, and has released the 2025 Seller Spirit trend Bestseller Prediction Report with great popularity.
"Exhibition + Conference" dual-wheel drive
Build a new pattern of strategic development
The success of the World Internet Conference Wuzhen Summit has demonstrated the profound impact of high-profile and international industry events on the global digital economy. The cross-border e-commerce industry also needs such a platform. The Fifth China Cross-border E-commerce Fair will concurrently establish the 2025 China Cross-border E-commerce Conference, dedicated to creating the "World Internet Conference Wuzhen Summit" for the cross-border e-commerce industry.
The 2025 China Cross-border E-commerce Conference, making its debut, takes "Rising to the World" as its theme. It innovatively adopts a panoramic group image co-creation approach to release a major annual report on the cross-border e-commerce industry - the "2025 China Export Cross-border E-commerce Upgrade and Development Blue Book", providing an in-depth interpretation of the development process and trends of the cross-border e-commerce industry.
The 2025 China Cross-border E-commerce Conference has specially invited Jiang Yaoping, former Vice Minister of the Ministry of Commerce and former Vice Minister of the Ministry of Information Industry, Huang Yuanpu, a member of the Expert consultation Working Group of the APEC China Digital Economy Committee and a Hurun Outstanding Figure in Innovation across the United States, Zhang Qi, one of the top 10 influential figures in the 2024 Hurun Business World Ranking and a new business architect, as well as over a hundred well-known figures in the industry to attend. Serve as a sharing guest at the conference, conducting in-depth analyses on hot and cutting-edge topics such as trends, platforms, AI, traffic, and transformation, and create the most influential industry event in the cross-border e-commerce field.
Co-creation institution of the think tank for the China Cross-border E-commerce Fair
The Cross-Data Institute (KWA) and the Cross-Data Agency were officially inaugurated
At this media briefing, the unveiling ceremony of the Cross-Data Research Institute (KWA), a think tank co-creation institution of the China Cross-border E-commerce Fair, and the cross-border e-commerce industry self-media - Kuatou Society were held. The official establishment of these two industry institutions is dedicated to providing continuous and professional industry content and publicity media for cross-border e-commerce. The China Cross-border E-commerce Fair and the China Cross-border E-commerce Conference will delve deeply into the industry. Beyond the three-day exhibition, they will also be deeply rooted in the cross-border e-commerce field, diligently collect information, conduct in-depth research, and transform it into professional value achievements to disseminate and benefit the industry.
As the "No. 1 Cross-border E-commerce Exhibition in China" that has been specifically requested by the Ministry of Commerce and has been included in the work report of the Fuzhou Municipal People's Government for four consecutive years, the 5th China Cross-border E-commerce Fair will be held at the Strait International Convention and Exhibition Center in Fuzhou from March 18th to 20th, welcoming global industry elites to join the grand event and enjoy the great voyage of cross-border e-commerce that belongs to the Chinese people. Jointly "Empower the Digital Silk Road" and build a new future for cross-border e-commerce.
