A new survey by the Dutch Consumers Association shows that private labels are popular! Focus: International Private Label Products OEM Exhibition

Recently, the Dutch Consumer Association released a new survey report, grocery prices are slowly falling. In the past six months, the average price has been 3% cheaper, but it is still 31% higher than two years ago.

The Consumers' Association investigated the lower prices of 120 basic products in 13 supermarket chains in the Netherlands. It is worth noting that the prices of fresh dairy products have fallen sharply, and other staples such as coffee, tea, rice and potatoes have also become cheaper; however, some products have also become more expensive in the past six months, and various sweets have increased in price due to high sugar prices.

The association said that consumers can save living costs by choosing supermarket private brands or "cheap" brands. This adjustment can reduce costs by 53%.

Private label products emerged in developed Western countries and are now becoming increasingly popular around the world, especially in Europe and North America. "ACNielsen" surveyed 80 products in supermarkets in 36 countries, of which 17% were private label products.

In the UK, Germany, and Belgium, the market share of private label products has exceeded 40%, and in France and Spain it has exceeded 30%. In Sweden, Norway, Denmark, and Iceland, the market share is 20%, in Central and Eastern Europe it is 18%, and in North America, it is also over 20%. The market share of private label products in other parts of the world is also rising year by year.

Data shows that in Europe alone, sales of private label products reached 45 billion euros, and global sales reached 100 billion euros.

(Original label) refers to the retail enterprise collecting, sorting and analyzing information on the characteristics of consumer demand for certain commodities, setting up its own production base or selecting a suitable manufacturer for processing and production, and then registering the new product with its own trademark and selling it at the enterprise's various sales outlets.   

2024

European (Netherlands) International Private Label Trade Fair

Exhibition time: May 28-29, 2024

Exhibition location: Amsterdam RAI Exhibition Center, Netherlands

Organizer: Private Label Manufacturers Association (PLMA)

The International Private Label Goods OEM Exhibition hosted by the Private Label Manufacturers Association PLMA is held in Amsterdam, the Netherlands every May and began in 1986. This exhibition is one of the largest of its kind in the world, occupying 10 exhibition halls at the Amsterdam RAI Exhibition Center. Products and product packaging suitable for supermarkets that can be directly sold in supermarkets, department stores, chain stores, and discount stores, and products that are intended to be produced and supplied as OEM by large European supermarkets.    

This exhibition will attract more than 3,000 exhibitors from more than 60 countries. By then, exhibitors will have the opportunity to negotiate with retailers and wholesalers of large supermarkets and department stores from more than 90 countries in the world (such as Carrefour, Auchan, Leclerc in France, Tesco in the UK (accounting for 12% of the total retail sales in the UK), Coop, the largest supermarket group in Switzerland, Wal-mart in the United States, METRO, EDEKA, ALDI, REWE, LIDL chain stores in Germany, SPAR in Austria, KONZUM in Croatia, A.S. Watson in Hong Kong, NETTO in Denmark, MAKRO and AHOLD, the Dutch group with 1.3 million chain stores in Asia and South America, etc.), which will create good opportunities for international suppliers and private label manufacturers to enter European supermarkets and retail stores.   

If your company is already a supplier of private label products, PLMA will introduce you to more buyers for negotiation. If your company has just started to enter the private label market, PLMA will help you expand the market and achieve success. Among them: 84% of the audience are direct purchasers or decision makers who influence purchases

Products and product packaging suitable for supermarkets that can be directly sold in supermarkets, department stores, chain stores, and discount stores. Products that are intended to be produced and supplied as OEMs for large European supermarkets. Specifically including:

Food: cereals, tea, cakes, beverages, frozen and refrigerated foods, fresh foods, salty fast foods, nuts, candies and biscuits, desserts and puddings, jams, bread spreads and condiments, storable foods, etc.;

Clothing and home textiles: shoes, knitted clothing, bathrobes, scarves, towels, shawls, bedding and other home textile products;

Home appliances and handicrafts: household appliances, handicrafts, craft weaving products, ornaments, kitchen utensils, small appliances, smart home products, etc.;

Health and beauty: baby care, adult hygiene products, pharmaceutical vitamins, hair care products, skin care products, cosmetics, home first aid products, labor protection products;

Pet products: pet food and supplies;

Entertainment and leisure: fitness equipment, lighters, cigarettes, records, movies, games, toys, etc.; 

Daily necessities: tableware, laundry detergent, household cleaners, insecticides, insect repellents, home storage, plastic products, etc.;

Office supplies and packaging products: various office supplies, various commodity packaging products, etc.

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