The 4th China Cross-border E-commerce Fair ended successfully yesterday

The 4th China Cross-border E-commerce Fair (hereinafter referred to as "China Cross-border E-commerce Fair"), hosted by Fujian Chamber of Import and Export and Foreign Trade Development Affairs Bureau of the Ministry of Commerce, Fujian Huiyuan International Exhibition Co., Ltd., Fujian Huiyuan Cultural Group Co., Ltd., and Fujian Midoduo Network Technology Co., Ltd., has successfully concluded yesterday at the Fuzhou Straits International Convention and Exhibition Center.

Significant results and new highs

The China Cross-border E-commerce Fair will be held in Fuzhou every year starting from 2021, with the theme of "Linking the entire cross-border basin and building a new e-commerce ecosystem", linking China's supply chain and global consumer demand, and is committed to promoting the healthy development of global e-commerce. The fair was evaluated by the China Council for the Promotion of International Trade as "China's Cross-border E-commerce Exhibition".

The China Cross-border E-commerce Fair was held on March 18 at the Straits International Convention and Exhibition Center in Fuzhou. The China Cross-border E-commerce Fair has received strong support from provincial and municipal leaders, relevant industry associations and experts and scholars across the country. Professional merchants from 26 provinces, municipalities and autonomous regions across the country, as well as buyers from dozens of countries or regions such as Indonesia, Malaysia, the Philippines, Vietnam, Spain, Australia, Russia, the United States, and Mexico gathered together to share the event.

The exhibition scale of this year is 50,000 square meters, attracting nearly 1,600 exhibitors from more than 30 major cross-border e-commerce platforms, more than 80 export-oriented industrial belts and more than 110 cities around the world. Among them, more than 70% of exhibitors come from 26 provinces, municipalities and autonomous regions across the country outside the host province. During the exhibition, there were 85,000 professional merchants from all over the world and the country, further highlighting the radiation and influence of the exhibition.

According to incomplete statistics, the cumulative intended transaction amount of this exhibition is about 5 billion US dollars. The ratio of buyers to booths exceeded 20:1 again, reaching the international excellent professional exhibition standard for four consecutive years. The number and quality of merchants have both hit a new record!

Five "new" shining "new new" to Rong

Every year, the China Cross-Border E-commerce Fair takes the lead in setting the pace for similar exhibitions across the country and creating topics and heat for the cross-border e-commerce industry across the country.

Started in Fuzhou, deployed globally

The China Cross-Border E-commerce Fair started in Fuzhou and deployed globally through "going out". At present, the China Cross-border E-commerce Fair has landed in three leading cross-border e-commerce cities, Fuzhou, Guangzhou and Qingdao. At the same time, it has gone out to the United States, Indonesia, Vietnam and the Philippines to hold the China Cross-border E-commerce Fair series of exhibitions, becoming the first cross-border e-commerce brand exhibition in China to be held overseas.

Internationalization is the biggest feature of this exhibition. Indonesia became the guest country of this exhibition, and the Indonesian ambassador to China and his entourage made a special trip to the exhibition. In addition to the cross-border e-commerce platforms from many countries around the world, this exhibition has cooperated with the internationally renowned media agency PR Newswire and the global professional service agency Deloitte to carry out international communication of the exhibition, select and award the "Top Ten Chinese Cross-border E-commerce Service Enterprises in 2024", and publish and interpret the "2024 China Cross-border E-commerce Enterprise Overseas Development Blue Book", which will enhance the professional influence of the China Cross-border E-commerce Fair in multiple dimensions.

During the exhibition, overseas live broadcast platform TikTok, video platform YouTube, social software Facebook, Instagram, Twitter, search engines Google, bing and other network channels have appeared high-density searches and topics for the "Fourth China Cross-border E-commerce Trade Fair", and overseas online media have become popular. At this exhibition, dozens of top Internet celebrities from Indonesia, Singapore, Malaysia, the Philippines, and Thailand jointly attended the exhibition. Through the live broadcast of real people bringing goods, the scene was created, which not only attracted high popularity of observation and negotiation, but also successfully obtained hundreds of millions of overseas traffic for the exhibition.

Starting from the exhibition, the whole chain is laid out

This China Cross-border E-commerce Fair took the lead in proposing the upgrade idea of creating the "China Cross-border E-commerce Festival". Focusing on the industry, through a series of rich and concrete content design combinations, it presents a festival feast in the industry. The TikTok Shop ecological zone was set up for the first time to meet the supply and demand of the industry at one time; aiming at the "new market" of ASEAN, taking "two countries and two parks" as the starting point, the Indonesian guest country exhibition area was set up; a special area for overseas product selection was set up to help Chinese companies broaden the "new horizon" of product selection in the "five countries and seven cities"; a cross-border trend hot product prediction area, a cross-border involution area, and a cross-border lying area were set up to derive value-added services of the exhibition beyond product selection; the "cross-border clinic" activity that was highly sought after in the last session continued to be held to explore the industry's "big hands holding small hands" model of mutual assistance for common prosperity; a cross-border night themed dating event was held; the "186 Questions on Export Cross-border E-commerce" special issue was reprinted and updated to contribute entry-level knowledge to the public welfare of the industry; multiple main forum and sub-forum live broadcasts, different themes of walking broadcasts and cloud exhibitions were held to provide online participation options for industry audiences who could not come... Let the exhibition be more than an exhibition, but also a carnival for the cross-border e-commerce industry.

In the future, in addition to continuing to lead cross-border e-commerce sellers into the national foreign trade characteristic industrial belt, digging deep into "Made in China", and driving more domestic products to go overseas to dig for gold, it will also help sellers to select products overseas, and promote Chinese companies from "buying nationwide and selling globally" to "buying globally and selling globally", further consolidating the overall industry development path proposed by the last China Cross-Border Trade Fair.

  "Xinxin" joins forces to develop the coming year

This exhibition is the new exhibition of China Cross-Border Trade Fair since it was certified by the International Exhibition Industry Association UFI last year and became an international brand exhibition. The new highlights such as "new market", "new channel", "new experience", "new vision" and "new layout" make this exhibition brand new and full of highlights. The five "new" shines and the five "new" work together to take China Cross-Border Trade Fair to a new level.

The road ahead is long, and new quality productivity is becoming a new benchmark for cross-border e-commerce. Let's share the next year and discuss the trend together. In the pursuit of high quality, the new quality exhibition has become a common expectation. The preparation and planning of the fifth China Cross-Border Trade Fair are on the way.

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