"Break the deadlock, gather momentum and innovate" 2024 China (Fuzhou) International Fisheries Expo media briefing held in Fuzhou

On May 9, the 2024 China (Fuzhou) International Fisheries Expo (hereinafter referred to as "Fuzhou Fisheries Expo") media briefing was held in Fuzhou. More than 20 media attended the meeting, including China National Radio, China News Service, China Fisheries News, Hong Kong Commercial Daily, Fujian TV, Southeast TV, Strait TV, Fujian Daily, Fuzhou Daily, Fuzhou Evening News, and Seafood Guide. The briefing was themed "Breaking the Situation, Gathering Momentum, and Innovating". Mr. Ruan Weixing, head of the organizing committee, gave a detailed introduction and sharing of the highlights and innovations of this year's Fuzhou Fisheries Expo.

Fuzhou Fishery Expo is a national large-scale international fishery exhibition approved by the Ministry of Commerce, and is also the first international brand exhibition in Fuzhou to obtain UFI certification. Based on Fujian's industrial foundation of aquaculture, fishing and processing in the country, Fuzhou Fishery Expo integrates global supply chain resources and insists on building an efficient platform for global fishery trade exchanges. It has developed into the world's top three professional fishery exhibitions.

Break the deadlock and focus on new opportunities in the industry

How will the market transform and upgrade after the new regulations on pre-prepared meals

With the rapid development of the industry and the release of new regulations on pre-prepared meals, my country's pre-prepared meal industry, including aquatic products, will inevitably face a new round of reshuffles. This exhibition will hold the 3rd China Aquatic Pre-prepared Meals Industry Summit Forum to deeply discuss how the aquatic pre-prepared meal market can transform and upgrade under the new regulations on pre-prepared meals.

New quality productivity promotes fishery modernization

Fujian has always been at the forefront of the country in vigorously developing deep-sea aquaculture equipment and smart fisheries and getting food from the ocean. This exhibition will display a series of deep-sea aquaculture equipment, including the core aquaculture equipment "Mintou No. 1" of Fujian Fuyuhui Marine Technology Co., Ltd., the Qiandong series developed by Fujian Qiandong Offshore Granary Aquaculture Co., Ltd., and the Dinghai Bay series developed by Fujian Xinmao Fishery Development Co., Ltd., etc., to accelerate the cultivation of new quality productivity and promote the modernization of fisheries.

"Gathering Strength" Win-Win and Seeking New Future of Development

Meeting the World, with Honduras as the Guest of Honor

This year's Fishery Expo has more than 30 companies from 30 countries and regions participating, including Ecuador, the United States, Indonesia, Australia, New Zealand, Japan, South Korea, Russia, Honduras, Canada, Norway, Cuba, Chile, Brazil, etc. The guest country Honduras is located in Central America and will display white shrimp, lobster, jellyfish, sea cucumber, etc.

Domestic enterprises cover 17 provinces and municipalities, and 13 out-of-province groups make a collective appearance. It is worth mentioning that the Xinjiang salmon, which has been slowly raised in cold water for three years and uses natural glacier water, will "swim" to Fuzhou, and a tasting event will be held at the media briefing.

Gathering 51 source enterprises of industrial belts, direct sourcing from the source in Fuzhou

In addition to Fuzhou's characteristic fishery brands such as abalone, grilled eel, kelp, and fish balls, the Fishery Expo also attracted 51 industry belt source enterprises, including Tongjiang perch, Sanmen blue crab, Bohai oyster, Yingkou jellyfish, Wenling shrimp, Zhoushan hairtail, and Weihai sea cucumber, to participate in the exhibition. The aquatic supply chain gathered together, and the advantages of direct sourcing from the source were obvious.

Face-to-face with large channels, top new retail & 10 billion market to connect

100 founders of top new retail channel merchants with annual sales exceeding 50 million in developed provinces across the country attended the event, with the theme of "New Channels, New Paths, New Growth", and held a large-scale procurement matching event on site to help exhibitors expand new channels. Merchants with annual sales exceeding 100 million yuan in Huawei Xiyingli Market will be invited to the event. There will also be new forms such as special releases and private meetings to promote trade exchanges.

Four "innovations" lead the exhibition to a new height

Creating a platform

Bringing together the global aquatic product source supply chain is the industrial advantage of Fuzhou Fishery Expo. By integrating resources and creating a BtoB marketing and product selection platform, while achieving real-time matching of supply and demand, it can better realize supply chain integration and create more and better Internet explosive products for enterprises.

Building a brand

At the same time, based on the supply chain foundation, we will create our own aquatic products and brands belonging to Fuzhou Fishery Expo, and promote them in all aspects through live marketing, expert distribution and celebrity recommendations. This is also an industry brand independently established by an expo in the country.

Creating a Festival

At this Fishery Expo, a seafood supply chain selection festival will be set up. By setting up a selection area and a live broadcast area, we will invite a million-dollar selection team, selection officials and live broadcast team to select excellent and distinctive exhibits on site, and explore more source supply chain resources for the seafood brands of the Fuzhou Fishery Expo.

Global AI Digital Exhibition Platform

Based on the AIGC big model, the Fuzhou Fishery Expo mini program is created, using AI technology to collect information related to global exhibitions, and can simultaneously convert 16 languages to help expand overseas markets. The platform can provide core functional services such as AI business cards, AI assistants, AI exhibitions and AI business opportunities for buyers, visitors and exhibitors from all over the world. It helps buyers and exhibitors communicate smoothly across languages and platforms, create business opportunities, and greatly improve the exhibition and visit experience and effect of exhibitors and visitors.  

During the Q&A session, Chen Danfeng, Chairman and General Manager of Fujian Huiyuan Cultural Development Group Co., Ltd., and Li Zhaohui, Director of Fujian Huiyuan Cultural Development Group Co., Ltd., answered questions about the global AI digital exhibition platform, how to ensure the effectiveness of exhibitions, exhibition area settings, and highlights of participating companies.

This year's Fishery Expo will cover an area of 50,000 square meters, with 8 exhibition areas and a total of 1,950 booths, and is expected to attract 25,000 buyers. The exhibition will be held at the Straits International Convention and Exhibition Center from May 31 to June 2. The first day (May 31) will only be open to professional buyers and specially invited visitors. "Global Aquatic Supply Chain Direct Source Selection Fuzhou" From May 31 to June 2, the China (Fuzhou) International Fishery Expo welcomes colleagues in the industry to gather in Fuzhou to share the event.

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