The 2024 Philippine International Food Expo opens today. The Huiyuan exhibition group takes you to a food feast!

The 2024 Philippine International Food Exhibition IFEX Philippines will be held at the World Trade Center in Manila from May 10 to 12, 2024. The exhibition is the largest food exhibition in the Philippines and is hosted by CITEM, a trade promotion agency under the Philippine Department of Trade and Industry. Huiyuan Group organized more than 20 Chinese corporate representatives to participate in the exhibition, with an exhibition area of nearly 200 square meters. The products include frozen fruits and vegetables, frozen seafood, canned food and canned packaging. During the three-day exhibition, exhibitors will communicate and negotiate with companies from all over the world on site.

Highlights of the Exhibition

The products exhibited at this year's Philippine International Food Exhibition mainly include: beverages, fruits and vegetables, snack foods, meat products, dairy products, grain and oil products, aquatic products, condiments, etc. The exhibition also launched a traditional Philippine specialty food exhibition area, displaying a series of innovative products. The exhibition showcases the local specialty food products of the Philippines from multiple angles, with innovative content and forms, sharing Philippine food with international food import companies and food lovers, and increasing the promotion of specialty products through concentrated display to create an international brand.

The exhibition integrates the characteristics of Philippine food culture through new forms such as online meetings and online live broadcasts, bringing exhibitors a regional exhibition experience and helping companies achieve efficient communication and cooperation. During the 3-day exhibition, you can not only taste the unique Philippine food, but also feel the strong Philippine food culture!

Overview of the Exhibition

Exhibition Name: 2024 Philippine International Food Exhibition (IFEX Philippines 2024)

Exhibition Date: May 10-12, 2024 (once a year)

Exhibition location: World Trade Center, Manila

Exhibition areas: Food raw materials and food additives, snack foods, meat and aquatic products, health foods, infant foods, tea and local specialties, etc.; food processing technology, food machinery and equipment, etc.

IFEX Philippines is the largest export-oriented food exhibition in the Philippines. The exhibition is hosted by CITEM, a trade promotion agency under the Department of Trade and Industry of the Philippines. The exhibition was founded in 1999 and was originally the Asian Flavor Food Exhibition. The exhibition is divided into three exhibition areas: international area, local export area and retail area. The exhibition has maintained rapid growth since its inception. At present, the total exhibition area of the exhibition exceeds 20,000 square meters, attracting professional visitors and buyers from 30 countries around the world every year. The products on display include: fruits, vegetables, seafood, beverages, organic and healthy foods, etc.

The last exhibition covered an area of 20,065 square meters, with more than 500 exhibitors, about 15% of which were international exhibitors. The three-day exhibition attracted more than 7,000 visitors from more than 40 countries, and the exhibition turnover was about US$9,500. The exhibition was well received by exhibitors and visitors.

IFEX is the most comprehensive trade promotion program in the domestic food industry in the Philippines. Through offline and online trade exhibitions, B2B platforms, digital marketing, and product innovation programs, it helps Philippine and global exporters promote food to the world. IFEX Philippines (formerly known as the International Food Exhibition) is a long-term trade and procurement event project of CITEM.

China-Philippines Food and Agricultural Products Trade Market

Located in the tropics, the Philippines has rich natural resources and a unique geographical location. Its agricultural products are famous for their excellent, fresh and unique flavor. Among them, tropical fruits such as mango, pineapple, banana, etc. are deeply loved by Chinese consumers for their delicious taste and rich nutritional value.

In 2023, China imported $700 million worth of fruits and products from the Philippines, accounting for 4% of China's total fruit imports and ranking fourth among all sources. The Philippines is a major source of banana imports for my country (import value of $430 million in 2023)!

China and the Philippines are geographically close, and sea transportation is convenient, which reduces the cost and time of food transportation. This enables Philippine agricultural products to quickly enter the Chinese market. In the future, the share of Philippine fruits and other agricultural products in the Chinese market is expected to continue to grow.

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