Amazon Jinjiang footwear and apparel industry product selection matchmaking meeting was successfully held

On the afternoon of July 14, 2023, under the guidance of Jinjiang Municipal Bureau of Commerce and Jinjiang Chendai Town People's Government, the China Cross-Border Trade Fair Organizing Committee specially invited Amazon Global Store and Fujian Jinjiang Shoes and Textiles City Co., Ltd. to jointly host the "Gathering Momentum and Promoting Cooperation" Amazon Jinjiang Shoes and Clothing Industry Product Selection Matchmaking Meeting on the sixth floor of Jinjiang International Shoes and Textiles City Investment Promotion Center, achieving the expected matching effect.

This event was strongly supported by co-organizers such as Jinjiang Cross-border E-commerce Association, Jinjiang Online Chamber of Commerce, Jinjiang Swimwear Industry Association, and China Shoe Capital E-commerce Mall. Among them, 40 cross-border e-commerce buyers from Fuzhou, Xiamen, Shenzhen, Foshan and other places were selected through the strict review of the China Cross-border E-commerce Fair Organizing Committee. The organizing committee of the Cross-border Trade Fair collected accurate needs of the purchasing groups in advance during the preparation of the event, aiming to lead sellers to have a deep understanding of the development of Jinjiang's industry at the event, and at the same time find new cooperation opportunities and have in-depth exchanges with more than 40 Jinjiang footwear and clothing supply companies. The relevant person in charge of Amazon's global store opening was also present to share new policies, promote the connection between cross-border e-commerce platforms and enterprises, and enable the continuous development of Jinjiang's cross-border e-commerce industry.

Activity content

Sharing session

Wang Li, senior market manager of Amazon Global Store Fujian Region, and Pan Zhimeng, operations director of Quanzhou Moller E-commerce Co., Ltd., shared their Amazon operation experience through dialogue.

Wang Anqi, senior regional development manager of Amazon Global Store, shared new policies on the theme of "Joining Amazon to Start a Cross-border E-commerce Business Fashion Category Special", focusing on global consumer trends and shoe and clothing selection recommendations.

Product selection and matching

After the sharing, more than 40 suppliers and exhibitors displayed the characteristics and advantages of their own products in various aspects on site. Through face-to-face product selection, they broke down barriers, provided accurate business negotiation space, promoted procurement cooperation, helped brands go overseas, and achieved mutual benefit and win-win results for both supply and procurement.

Sellers have something to say

Mr. Zhu of Fuzhou Xinqicheng Materials Trading Co., Ltd. said: "I was quite surprised to come to Jinjiang this time. The product categories of the footwear industry here are very complete. The one-stop connection with the factory saves us costs and enables us to complete procurement more efficiently. We have reached procurement intentions with several shoe companies."

Manager Wang Lisheng of Fuzhou Rongsheng Group said: "We mainly purchase customized sports shoes and clothing, slippers, swimsuits, underwear and other products. This time, we participated in the matchmaking meeting and communicated with several suitable companies and established contacts. After the meeting, we will continue to learn more about them. We have gained a lot. I hope there will be such activities frequently in the future and I will want to participate again."

Network diagram, please delete if infringementPhoenix Totem Technology Co Ltd said, "As a foreign company, our main products are various shoes in the European and American markets. This event has connected with local shoe companies in Jinjiang and gained domestic supply chain resources, which is conducive to opening up a larger market in the future."

The atmosphere at the matchmaking meeting was warm and received unanimous praise from entrepreneurs, who said they had gained a lot. This event "invited" cross-border e-commerce sellers to come in, and built a "zero-distance" platform for sellers and suppliers to understand and communicate, which greatly demonstrated Jinjiang's industrial advantages, provided a broad platform for traditional manufacturing companies and cross-border e-commerce sellers, expanded a broader overseas vision, helped companies realize resource sharing, promoted the transformation and upgrading of Jinjiang's traditional manufacturing industry, and contributed to the high-quality development of Jinjiang's open economy.

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