New on top of new, "new" and "new" heading to Fuzhou - the media briefing for the 4th China Cross-border E-commerce Fair was held in Fuzhou

On February 28, the media briefing for the 4th China Cross-border E-commerce Fair (hereinafter referred to as "China Cross-border E-commerce Fair") hosted by Huiyuan was held in Fuzhou. Representatives of the organizing committee and many media gathered together to present a new blueprint for cross-border e-commerce in the new year.

The theme of this briefing is "'New' 'New' to Rong", and the founder of China Cross-border Trade Fair, Ruan Weixing, shared the achievements of the three China Cross-border Trade Fairs since its establishment and the reasons behind them, and revealed the highlights of the new exhibition to be held in March. It is reported that the China Cross-Border E-Commerce Fair adheres to the exhibition concept of deep digging, intensive cultivation and innovation and change, and has added new things to the top-level planning and grassroots design of this exhibition. On the one hand, in terms of industry, it focuses on the two new trends of cross-border e-commerce, the "new market" of ASEAN and the "new channel" of TikTok. On the other hand, in terms of projects, it combines the "new experience" of the exhibition upgrade to the first "China Cross-Border E-Commerce Festival" and promotes the "new vision" of enterprises to "buy globally and sell globally". The four "new" guiding ideas of the exhibition have brought a new look to the exhibition, and also brought more "new" questions to the media. The representatives of the organizing committee answered the expectations of the media one by one.

Global trade is changing with each passing day. Under the national strategic deployment of "cross-border e-commerce + industrial belt", cross-border e-commerce is becoming a new normal from a new form of foreign trade. However, the China Cross-border E-commerce Fair is not willing to lie on the report card and copy the process year after year. As an industry leading exhibition and benchmark exhibition, the 4th China Cross-border E-commerce Fair actively upgraded and actively sought change, helping thousands of Chinese cross-border e-commerce merchants to easily respond and quickly go overseas.

In terms of internationalization, this exhibition takes "Cross-border to ASEAN, e-commerce to Southeast Asia" as its annual theme, and newly sets up international product selection exhibition area, overseas Internet celebrity live broadcast area and other overseas special areas, and invites Southeast Asian Internet celebrities and purchasing groups to attend the meeting, so as to realize the overall implantation of Southeast Asia's excellent "people, goods, and venues" resources.

In terms of specialization, this exhibition will bring the cutting-edge tactics of TikTok live e-commerce, and take you to immersively experience the rise of new forces. The resources of the industrial belt under the reputation of "Made in China" have also been explored again, and some potential category exhibition areas have been added to help both supply and demand sides expand the boundaries of explosive products and drive more domestic products to go overseas to dig gold.

In terms of festivalization, this exhibition integrates various forms and needs such as exhibitions, forums, three innovation competitions, blue books, industrial belts, dating parties, well-known guests, mascots, and hot products, and combines them into all aspects of a national "China Cross-border E-commerce Festival", making the exhibition more than just an exhibition, but also a carnival for the cross-border e-commerce industry.

And these aspects are inseparable from the element of "new", adding new to new, "new" and "new" to prosperity, so that a benchmark industry can be established.

After three years of exploration and precipitation, the Cross-Border Trade Fair is full of confidence in this "qualitative change". Since its establishment in 2021, the China Cross-Border Trade Fair has always been committed to linking China's supply chain and global consumer demand, and is committed to promoting the healthy development of global e-commerce. It is an industry leading exhibition certified by the Ministry of Commerce, China Council for the Promotion of International Trade, and the International Exhibition Union UFI. More and more cross-border e-commerce companies and their industrial belts from all over the country are relying on the China Cross-Border Trade Fair platform to achieve transformation and upgrading.

It is reported that the exhibition area is 50,000 square meters, which will gather thousands of supply chain companies from more than 80 foreign trade industrial belts across the country. Old faces continue to sign up, and new faces also come here to attract the reputation of China Cross-border E-commerce Fair. The industry reputation is becoming more and more popular.

Let the industry experience China Cross-border E-commerce Fair up close, tell the story of domestic brands going overseas, and promote cross-border e-commerce to step on the accelerator and move forward steadily into the future. From March 18 to 20, 2024, the 4th China Cross-border E-commerce Fair welcomes the industry to gather.

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