This Friday night, Xu Feng, the owner of the well-known exhibition-related self-media - Exhibition BEN public account, invited Chen Danfeng, chairman and general manager of Huiyuan Cultural Development Group, to discuss the theme of market-oriented innovation and development of the exhibition industry.
Fujian Huiyuan Cultural Development Group Co., Ltd. is a subsidiary of Fujian Huiyuan International Exhibition Co., Ltd.
Huiyuan Group is headquartered in Fuzhou and has branches in Quanzhou, Xiamen, Putian, Ningde, Guangzhou, Qingdao, Beijing, Manila and other places, with more than 500 employees, including more than 180 exhibition organizers and planners.
The group takes international exhibition organization and planning as its core, and brand operation, new media online marketing, exhibition hall creative industrial park operation and other businesses as its external core, providing customers with comprehensive multi-faceted corporate marketing services.
As a leading enterprise in Fujian's exhibition industry, Huiyuan Cultural Development Group has actively created innovative brand exhibitions since its establishment, based on a global perspective, keeping pace with the times, enriching business formats, and constantly exploring new areas of the industry, which has won many praises.
The live dialogue will be broadcast on the BEN video account of the exhibition at 8-9 pm on April 12 (Friday):
Discussion topics
1. How to maintain the basic market: overseas exhibition agency, domestic exhibition main organizer?
2. Huiyuan Culture's methodology for the marketization and transformation of government exhibitions
3. What is Huiyuan's experience in establishing new exhibitions and maintaining high-quality operations during the epidemic?
4. Brand operation, new media operation, what has Huiyuan accomplished?
5. How do you view the risks and opportunities of self-organized exhibitions overseas?
6. What are the tips for attracting investment and organizing exhibitions in industrial parks?
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