The secret that cannot be told! The highlights of the 4th China Cross-Border Trade Fair are revealed

Elites gather and great shows are about to be held. The China Cross-border E-commerce Fair integrates authority, specialization and internationalization, and is committed to efficiently connecting the global supply chain and online consumer demand. The exhibition has successively obtained tripartite certifications from the Ministry of Commerce, China Council for the Promotion of International Trade, and the International Exhibition Union (UFI), etc. from the government, industry, and international organizations, becoming the leader of the national cross-border e-commerce exhibition.

The China Cross-border E-commerce Fair insists on 80% suppliers and the supply chain is king. It is held in Fuzhou every March. It has been held for three consecutive years since 2021. Nearly 10,000 exhibitors have participated in the event, covering more than 60 characteristic foreign trade industrial belts in more than 20 provinces and cities across the country, with more than 500,000 visitors and an intended transaction amount of more than US$10 billion.

The 4th China Cross-border E-commerce Fair deeply examines the innovation trend of the cross-border e-commerce industry, and with a wider industrial chain, a newer brand appearance, and stronger industry activities, the China Cross-border E-commerce Fair will be upgraded to the "China Cross-border E-commerce Festival", continuing the new glory of the cross-border e-commerce exhibition. Here, we sincerely invite you to participate!

Amazon Global Store

Amazon Global Store is committed to helping global companies develop cross-border e-commerce export business, expand global markets, build international brands, and serve Amazon's global consumer customers and corporate and institutional buyers. Currently, 19 major overseas sites including Amazon in the United States, Canada, Germany, the United Kingdom, France, Japan, etc. have been fully opened to Chinese sellers.

In 2024, Amazon Global Store will continue to go deep into China's advantageous industrial belts, promote the integrated development of "cross-border e-commerce + industrial belts" from five aspects: business opportunity expansion, brand building, localized services, talent cultivation and brand benchmarking, empower high-quality enterprises in industrial belts to expand overseas business through cross-border e-commerce, and promote Chinese brands to go global.

Amazon Global Store will carry out the 2024 Amazon Global Store Cross-border E-commerce Innovation and Development Forum with the theme of "High-quality Overseas Cultivation of New Foreign Trade Momentum". In this special event, Amazon will deeply analyze the advantages and opportunities of various industrial belts in Fujian, focusing on the difficulties and pain points of industrial and trade enterprises in transforming cross-border e-commerce, and share Amazon's data-based product selection methods, 2024 entry policies, and Amazon's brand tools in preventing follow-up sales and increasing sales. Rich content and one-on-one assistance from industry experts will effectively help companies select potential hot products and enable Chinese companies to go global.

Alibaba International Station

Alibaba International Station is the first business established by Alibaba Group and is China's comprehensive foreign trade online wholesale trading platform. Alibaba International Station provides inquiries, online transactions, digital marketing, digital supply chain fulfillment and financial services between suppliers from China and the world and overseas wholesale buyers. Overseas wholesale buyers are generally trade agents, wholesalers, retailers, manufacturers and small and medium-sized enterprises engaged in import and export business. In the 12 months ending March 31, 2022, more than 40 million buyers from more than 190 countries sought business opportunities or completed transactions on Alibaba International Station.

In 2023, facing sluggish external demand and uncertain situations, my country's foreign trade still maintained a growth trend. Last year, the export of my country's own brands increased significantly, and the influence of Chinese brands further expanded. With the rapid development of cross-border e-commerce, "buy global, sell global" is within reach! The advent of the AI digital era has become an important driving force for the development of foreign trade. A year's plan lies in spring, how to seize the opportunity and follow the trend? Alibaba International Station sincerely invites cross-border foreign trade people to participate in the Merchant Opening Summit.

New Market/ Cross-border to ASEAN, e-commerce to Southeast Asia

Market changes are turbulent, and every challenge is an opportunity. Southeast Asia is geographically close to my country and has a close blood relationship. In recent years, the market scale has expanded rapidly and has become a must-fight place for cross-border e-commerce blue oceans. The consumer market has huge potential. In addition, as a major trading partner of China, ASEAN has demonstrated the great vitality and strong resilience of its economic and trade relations with my country.

Based on this, the 4th China Cross-Border Trade Fair will introduce a large number of "people, goods, and venues" resources from Southeast Asia, with "cross-border to ASEAN, e-commerce to Southeast Asia" as the annual theme, and set up new overseas special areas such as international exhibition area, guest country exhibition area, and Internet celebrity live broadcast area, and invite politicians from Southeast Asian countries. The total exhibition area is 50,000 square meters, from Heilongjiang in the north to Qinghai in the west and Hainan in the south. All the strong provinces of cross-border e-commerce in the country will participate in the exhibition, gathering more than 2,000 supply chain companies from more than 80 foreign trade industrial belts across the country.

New channel/TikTok cross-border e-commerce is just born

From shelf e-commerce to content e-commerce and search e-commerce trends

TikTok is becoming a new channel that cannot be underestimated for cross-border e-commerce

China Cross-border Trade Fair opens TikTok Shop ecological zone

On TikTok, a large amount of novel and interesting native content is created every day, and 90% of e-commerce users will share and interact with others after shopping. In the form of short videos + live broadcasts, rich recommended content allows users to immerse themselves in product information and quickly promote products; at the same time, users share their experience of good products, attracting tens of millions of community users to join the discussion, feeding back a new round of dissemination, and forming a unique snowball effect of TikTok e-commerce.

From thousands of internationally renowned exhibitions around the world, we have selected nearly 200 overseas product exhibitions suitable for the cross-border e-commerce ecosystem, leading Chinese companies from "buying nationwide and selling globally" to "buying globally and selling globally"

05New Experience/ "China Cross-border E-commerce Festival"

From the test of "hitting the bottom" to attracting much attention, the 4th China Cross-border E-commerce Fair has shouldered the responsibility given by the times, and the brand has been renewed and upgraded in all aspects. It has taken the lead in proposing the four concepts of "a cross-border e-commerce platform", "a cross-border e-commerce industry ecosystem", "a new cross-border e-commerce map", and "a festival for cross-border e-commerce people".

During the period, the exhibition agenda was rich, from one exhibition, one conference, one industry, one competition, one festival, one book, one person, one award, one object, four special zones, and one sub-field, each link is closely linked and wonderful. The 4th China Cross-Border Trade Fair focuses on industrial belts, suppliers, and buyers' product selection scenarios, and has in-depth dialogues with financial celebrities and "involution" with various talents... It will help merchants to achieve full success in channel power, promotion power, marketing power, and brand operation power, and share the industry carnival with everyone.

China Cross-Border Trade Fair Cloud Exhibition is online

Keduoduo Mini Program is an aggregated embodiment of linking the entire WeChat ecological chain and exhibition data, and enables merchants obtained from the publicity portal to quickly enter the mini program from the service account to pre-register. It also realizes the invitation statistics of forwarding distribution in the WeChat ecosystem and the generation of corporate investment posters for investment promotion, and realizes the online appointment and payment of cross-border clinics and the online platform for supply and procurement demand docking. It also achieves the company exposure of products for exhibitors online, and realizes 1-to-1 communication and consultation for exhibitors. Based on the functions of the WeChat ecosystem, it realizes the use of authorized mini programs.Users can now receive information push notifications at zero cost.

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