The global demand for gardening equipment and supplies is growing steadily, and market sales will reach 130 billion by 2024!

Home gardening is one of the popular tracks for Chinese companies to go overseas, and it still maintains a stable growth trend in the post-epidemic era. According to Statista data, global demand for gardening equipment and supplies is expected to grow steadily, and market sales will reach US$130 billion by 2024.

The outdoor furniture market is trending positively, which will drive the garden tool market. It is expected that the scale of the outdoor furniture market will continue to grow at a compound annual growth rate of 2.79% from 2021 to 2027. According to usage, outdoor furniture can be divided into two categories: residential (such as terraces, home gardens, etc.) and commercial (such as hotels, resorts). Compared with commercial use, residential outdoor furniture sales that are both decorative and practical still account for the majority of the market share.

(Source: gminsights)

Although Europe and the United States have always been the "big buyers" of outdoor furniture, with the gradual revival of international tourism, the demand for outdoor furniture (especially commercial outdoor furniture) in the Asia-Pacific market, including Thailand, has increased. The Asia-Pacific region will grow at a healthy and high market growth rate in the global outdoor furniture sales market.

(Source: Mordor Intelligence)

The number of people searching for information related to garden/patio furniture and accessories on Google in the United States is as high as 6.5 million per month, with an average CPC of about $1.13. The market is relatively mature.

In countries such as Germany, the United Kingdom, France, Australia, the Netherlands, Switzerland, Japan, Norway and Canada, the number of searches for relevant information per month is between 550,000 and 3 million, and the average CPC is around US$0.17-0.83, which has a high cost-effectiveness for online promotion.

(Source: Google Global Business Opportunities)

Due to differences in living environments and unique value orientations, the gardening market in Europe and the United States undoubtedly occupies more than half of the global consumer market. For example, in American families, almost every household has a fully equipped lawn mower, outdoor fences, seats, flower pots, pruning tools and other gardening tools.

Gardening, as a traditional category in Europe and the United States, is still in a stable cycle. The entire industry market is stable and rising slowly. Haibi E-commerce combined various surveys and found that the future development trends are mainly manifested in the following aspects:

01 The hotel industry continues to grow

The trend of outdoor furniture is generally seen in seaside areas, scenic places, etc., followed by the increasing number of resorts and hotels around the world, and the demand for gardening tools has also increased. For example, as of 2023, there are more than 180,000 hotels and motels in the United States, an increase of more than 9% from 2022.

02 The number of home gardens has increased dramatically

Adding outdoor furniture such as chairs and sofas can add charm to public gardens. In addition, Americans spend more than $45 billion on lawn and gardening equipment each year.

03 Consumer aging needs

At present, the global aging phenomenon is serious. The report points out that the United States is entering an "elderly" era. Many elderly consumers not only have a demand for gardening products, but also have a high enthusiasm. Practitioners can develop new products from this direction, such as designing special gardening materials for the elderly.

04 Product iteration and update requirements led by intelligence

In the past two years, the consumer market for lawn mowers, leaf blowers and other power equipment in the United States has grown rapidly, accounting for 17% of the incremental market in the United States, even three times the hot electric vehicle market. Smart gardening equipment has the gene of freeing hands and saving time costs. It is not only efficient, technologically advanced, but also innovative. The trend of singing all the way is irreversible.

05 New gardening activities stimulate demand

Driven by new media such as TikTok and Twitter, various new gardening activities have begun to be popularized and recognized. The consumer group is mainly concentrated in the Z generation group, and new plants and their cultivation methods will also have new demands for new tools.

News from: Dashu Cross-border, China International Hardware Exhibition

Statement:

1. Some of the text and pictures in the article are from the Internet;

2. There is no necessary connection between the text and the picture, which is for readers' reference only;

3. If this article inadvertently infringes on the legal rights of any party, it will be deleted upon notification.

4. We are committed to protecting the author's copyright and not infringing on the legitimate rights and interests of any party. Reprinting or quoting is only for the purpose of spreading more information. Some materials come from the Internet and their true source cannot be verified. If there is any infringement, please contact us to delete;