Exploring the future of IFE catering - 2024 British International Food and Beverage Exhibition opens

The 2024 International Food and Drink Event (IFE) will be held at the ExCeL Exhibition Center in London, UK from March 25 to 27. The exhibition is a large and prestigious food and beverage trade fair in the UK, with an exhibition area of 40,000 square meters, 30,000 visitors, and more than 1,300 exhibitors and brands.

On-site feedback

Thousands of buyers from the retail, wholesale and hotel industries came to IFE for three days, and the exhibition site brought together food and beverage products from all over the world. Professional buyers from all over the world discovered new business opportunities on site, tasted innovative products, and learned about new trends from industry pioneers.

Suppliers on site expressed satisfaction with the quality and diversity of buyers provided by the exhibition. Many exhibitors said that they met some key buyers and potential customers on site, which was an opportunity to connect with past customers and meet new buyers.

Exhibition Introduction

IFE International Food and Beverage Exhibition is held by Montgomery Exhibitions, a relatively large exhibition group in the UK, which has a strong industry background in the food industry. IFE is a global food and beverage exhibition event that focuses on displaying new products and international decision makers to enhance their competitiveness by finding a variety of new and consumer-driven products. The exhibition cycle is held every two years, and it has been successfully held for 20 sessions since its inception in 1979. This exhibition is one of the four largest food and beverage exhibitions in the world and is the largest and most influential comprehensive food exhibition in Europe.

Exhibition advantages

1. Strong sense of innovation: IFE is a global food and beverage exhibition event that enhances its competitiveness by finding various new and consumer-driven products. The experience of participating in IFE can stimulate various innovative consciousness, and exhibitors can communicate face-to-face with the pioneers in the industry, so IFE attracts more suppliers and buyers in the food and beverage industry than any other exhibition.

2. Wide coverage: The food displayed by this international exhibition ranges from classic varieties that consumers must buy every year to hundreds of newly developed varieties. Visitors come from all trade levels, including supermarkets, retail stores, stalls, convenience stores, wholesalers, theaters, bulk wholesalers, specialty stores and department stores. Participating in this exhibition can more directly understand the development of British and even global products and the specific needs of the market, which is conducive to improving the technical content of products and laying the foundation for the production of high-quality products.

3. Clear classification: In order to make visitors' tour more convenient and exhibitors find customers more quickly, the exhibition is divided into 9 parts, namely: British and Irish special foods and regional foods, cheese and dairy products, meat and seafood, traveling around the world, baking and desserts, raw materials, health and happiness, beverages, and general food.

Exhibition scope

01. Food: basic food and staple food, nutritional products, canned food, ready-to-eat food and soup food, cooked food seasoning, vegetables, oils, health food and prescribed dietary products, etc.;

02. Frozen fresh food: frozen fruits and vegetables, frozen meat, frozen fish and seafood, frozen ready-to-eat food, frozen baked food, ice cream, frozen dairy products, etc.;

03. Beverages: non-alcoholic beverages, beer and beer mixed drinks, fruit wine and foamy fruit wine, liquor, etc.;

04. Dairy products: milk and dairy products, cream and cream products, cheese, butter, desserts, dry dairy products, fruit processing/raw materials, eggs and egg products, etc.;

05. Meat products: fresh meat, meat products, canned meat, meat convenience foods, meat raw materials and additives, etc.;

06. Bread, baked goods and hot drinks: bread, baked snacks, long-lasting baked goods, spreadable foods, etc.;

07. Catering technology: cooking and refrigeration technology, cleaning and processing technology;

08. Organic food: organic fruits and vegetables, organic grains, organic natural products, etc.;

09. Food and food appreciation and food service industry technology;

10. Retail technology;

11. Healthy food and dietary products, desserts and snacks;

12. Organic food, dry goods/canned/bottled food, beverages, frozen food, fresh/dehydrated food, meat products;

13. Functional food, convenience food, children's food, sweets, cheese and dairy products, health food;

14. Local ethnic specialties, seafood and aquatic products;

15. Health care products, vegetarian products;

16. Beverages, juices, tea drinks, carbonated drinks, alcoholic beverages.

Huiyuan Group also organized Chinese companies to participate in this exhibition, providing excellent and convenient services for the exhibitors. During the three days of the exhibition, the British International Food and Beverage Processing Equipment and Packaging Machinery Exhibition IFEM, the British International Hotel and Catering Equipment Exhibition HRC and the British International Fruit and Vegetable Exhibition PUB were held at the same time. For more information about the exhibition, please consult.

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