To explore the Southeast Asian catering market, Huiyuan Group organizes Chinese companies to participate in the 2024 Singapore International Food and Hotel Exhibition

The 2024 Singapore International Food and Hotel Exhibition FHA Food & Beverage was held at Singapore Expo EXPO from April 23 to 26. As a popular food exhibition in the world, the exhibition area of this exhibition reached more than 65,000 square meters, attracting more than 70 international exhibition groups from more than 50 countries and regions, 1,500+ exhibitors and more than 60,000 professional buyers.

In this exhibition, Huiyuan Group organized domestic industry enterprise representatives to participate in the exhibition, involving canned food, fruits and vegetables, aquatic products, dry goods, beverages, packaging and other categories. Enterprise representatives negotiated and exchanged with well-known global food and hotel companies on site.

FHA2024 new highlights on site

This FHA brought together the world's largest catering suppliers, and held various catering-related innovative activities on site. Participants sought fresh and interesting food at the colorful exhibition site.

FHA Ultimate Meat Challenge 

At this year's FHA exhibition, a meat cooking and processing competition will be held. The competition is open to professional chefs, butchers and other meat processing experts, aiming to show the contestants' professional processing skills and creative level for beef and mutton. This is a team competition. Each participating team will have two members, all of whom will represent the same country, region, institution, organization, professional institution or association. The competition consists of preparing meat and making four dishes for 12 people.

Specialized Exhibition Area·APA Plant-based Exhibition Area

The plant-based exhibition area Alternative·Protein·Asia (APA) launched in Singapore will feature a plant-based entrepreneurial village, plant protein bars - tasting bar and Asian plant-based lectures. The APA seminar will bring together manufacturers, start-ups, investors and KOLs to share insights and ideas on the current situation, business strategies and investment opportunities in the Asian plant-based industry to meet customer demand for non-meat protein products.

FHA-Food & Beverage 2024 is committed to becoming a one-stop purchasing platform for Asian F&B professionals and industries, with a total of 12 market segments. These market segments provide a comprehensive and rich experience, meeting the different needs and interests of cooking enthusiasts and experts.

 Exhibit Range

1 Food Zone: canned food; refrigerated and frozen food; condiments; candy; chocolate; dairy products; beverages and non-alcoholic beverages; fresh agricultural products; halal food; meat and poultry; organic and healthy food; snack food; processed food and convenience food; seafood; specialty/gourmet; staple food, etc.

2 Baking area: bread, pastry processing equipment and accessories; conveyor; cake decoration; store and shopping equipment; ice cream machine; food ingredients; cooking equipment, electrical appliances; packaging; racks and storage; refrigeration equipment; trays, containers, etc.

3 Hotel supplies area: bar/kitchen counters and accessories; bathroom accessories; beverage, beverage, food distribution machines; catering, food equipment; cleaning, waste treatment maintenance equipment; cooking equipment and accessories; food processing equipment and accessories; housekeeping supplies; ice machines; laundry equipment and accessories; refrigeration equipment (air conditioners, refrigerators, etc.); kitchen utensils; storage, trolleys, trams, etc.

4 Hotel equipment area: bathroom equipment and accessories, indoor and bedding, equipment, glassware, tableware, electric vehicles and lighting, fitness and leisure equipment and accessories, furniture, guest room facilities, household goods, services, interior design services, kitchen utensils, outdoor furniture and accessories, silverware, spa and medical equipment and supplies; tableware and accessories; cash register equipment; other hotel management systems and equipment, etc.

5 Beverage area: barista tools and accessories, blenders, coffee beans, coffee brewing machines, coffee grinders, coffee machines, disposable cups; baking equipment; tea

6 Beverage area: beer; cider; cocktails; dessert wine; fortified wine; gin; non-grape wine; red wine; organic wine; sparkling wine; tequila, sparkling wine, etc.

Exhibition Map:

Exhibition Introduction

The Singapore Food Exhibition FHA is hosted by Singapore Exhibition Services Co., Ltd. and is now the largest and most international food and hotel trade exhibition in Asia. The exhibition was founded in 1978 and is held every two years. It is known as the largest and most important food and hotel industry event in Asia. The international nature of FHA ensures that it can gather global business opportunities for exhibitors and provide the industry with an international platform for one-stop promotion and procurement, and it occupies a leading position among similar global trade platforms.

Due to the huge scale of FHA, the exhibition site is divided into the Nuogan theme exhibition area, including the food exhibition area, hotel supplies exhibition area, baking and pastry exhibition area, hotel equipment exhibition area, hotel technology exhibition area and refreshments and beverages exhibition area, providing more professional and effective on-site services for suppliers and buyers in various industries.

FHA Food & Beverage evolved from the successful Food & Hotel Asia (FHA), which has developed into a global popular food exhibition over the past 40 years. It is Asia's food and beverage trade event, bringing together the global food and hotel community. As an effective platform for global suppliers to meet distributors, importers, manufacturers and retailers in the Asia-Pacific region, FHA Food&Beverage's participants fully cover pavilions from more than 70 countries and regions, and showcase products from all continents.

Market Analysis

Singapore is one of the richest countries in the world and an emerging developed country. It is known as one of the "Four Asian Tigers", which is enough to witness Singapore's economic strength. Its economic model is called "state capitalism". Since Singapore's independence, in the 1970s, Singapore began to gradually transform industrialization to high-tech and technology-intensive industries, and accelerated overseas investment in the 1990s.

According to the 2023 Global Financial Center Index (GFCI) ranking report, the report shows that New York is in the middle of the GFCI index, and Singapore ranks third after New York and London, surpassing Hong Kong, China.

From January to September 2023, the total value of China's exports to Singapore was US$57,595,110,200, an increase of US$186,964,580 compared with the same period in 2022, a year-on-year increase of 7.1%! China is a major trading partner of Singapore, as well as a major export market and a major import market!

As countries open up and travel restrictions are relaxed, the increase in the number of tourists has benefited the hotel and catering industry, and the demand for more products and services has accelerated. As one of the largest exhibitions in Asia, FHA-HoReCa provides a one-stop business platform with a wide range of catering services and hotel suppliers from all over the world. For suppliers who want to develop a sales network in Southeast Asia, FHA-HORECA is their platform.

The next exhibition is scheduled for April 8-11, 2025. For more exhibition information, please consult!