2024 China (Guangzhou) Cross-border E-commerce Fair successfully concluded

China (Guangzhou) Cross-border E-commerce Trade Fair

On August 18, the 2024 China (Guangzhou) Cross-border E-commerce Trade Fair (hereinafter referred to as the Cross-border E-commerce Fair) was successfully concluded at the Canton Fair Complex. This year's exhibition is themed "New Impetus for Foreign Trade, New Digital Future". It has four exhibition areas: Cross-border E-commerce Comprehensive Pilot Zone Exhibition Area, Cross-border E-commerce Platform and Service Provider Exhibition Area, Cross-border E-commerce Warehousing and Logistics Exhibition Area, and Cross-border E-commerce Supply Chain Exhibition Area. More than 1,000 cross-border e-commerce supply chain companies from more than 20 provinces and cities and nearly 40 domestic and foreign cross-border e-commerce platforms participated in the exhibition. More than 30 industry forums and online live broadcasts were held during the same period. More than 56,000 visitors attended the exhibition, an increase of 123% over the previous session. This is the session with more exhibition platforms, more practical innovative measures, more visitors, and higher quality, and better satisfaction of exhibitors and visitors since the establishment of the Cross-border E-commerce Fair. This year's Cross-border E-commerce Fair has received careful guidance and strong support from the Guangdong Provincial Department of Commerce and the Guangzhou Municipal People's Government. During the exhibition, the Guangdong Provincial Department of Commerce held the China (Guangdong)-RCEP Member States Cross-border E-commerce Exchange Meeting, issued the "Cross-border E-commerce (Overseas) RCEP Country Guide", and issued innovative cases of cross-border e-commerce empowering industrial development; cross-border e-commerce industry associations and corporate representatives jointly issued five initiatives to promote the development of cross-border e-commerce.

2024 China (Guangdong) RCEP Member Country Cross-border E-commerce Exchange Conference and China (Guangzhou) Cross-border E-commerce Trade Fair Opening Ceremony

This cross-border trade fair has the following highlights: 01 The number of visitors to the meeting increased significantly, with a year-on-year increase of 123% compared with the previous session.

02Top platforms gathered to participate in the exhibition. Nearly 40 cross-border e-commerce platforms including Amazon Global Store, SHEIN, TikTok, Alibaba International Station, AliExpress, Walmart, eBay, Shopee, Dunhuang.com, Lazada, Tmall Taobao Overseas, Made-in-China.com, Google, etc. participated in the exhibition and released new platform trends.

03 Emerging Platform Zone and Cross-border E-commerce Logistics and Warehousing Zone Arouse Attention. This Cross-border Trade Fair has set up Emerging Platform Zone and Cross-border E-commerce Logistics and Warehousing Zone for the first time, and was specially recommended by the leaders of the Guangdong Provincial Department of Commerce at the opening ceremony, which attracted widespread attention. The Emerging Platform Zone has 23 emerging platforms from Africa, Europe, South America, the Middle East, Southeast Asia, Australia, East Asia, Russia and other regions. The Cross-border E-commerce Logistics and Warehousing Zone has more than 20 cross-border e-commerce supply chain logistics and warehousing operators exhibited.

04 High-quality forums were packed. More than 30 events held during the exhibition included policy promotion, industry trend analysis, summit forums with industry experts and corporate leaders, and sharing of high-quality overseas transformation corporate operation experience.

05 Many good reviews, many exhibitors reported that they had gained many new customers, many cooperation intentions were connected, and the number of consultations received far exceeded expectations.

Since its inception, the Cross-Border E-Commerce Fair has had a wide impact in the industry and has become an important platform for displaying new and high-quality Chinese-made products and cross-border product selection and stocking. Under the careful guidance and strong support of the Guangdong Provincial Department of Commerce and the Guangzhou Municipal People's Government and the joint participation of all parties, the Cross-Border E-Commerce Fair will be committed to building a benchmark cross-border e-commerce exhibition platform to serve the national strategy, effectively help Chinese companies expand the global market, and promote the innovative development of foreign trade. The next Cross-Border E-Commerce Fair will be held in Guangzhou in August 2025.

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